Recent research shows that national tourism websites like ours are most valuable at the inspiration and research stages of the customer journey, not at the point of booking. That’s why we’re shifting our focus to help visitors form plans for their trip to Scotland using immersive storytelling and mapping features that use real time / trusted information sources that visitors recognise.
Visitors can continue exploring in Google Maps or navigate directly to business websites or booking platforms. This change responds directly to visitor needs and will see our current listings and product search retired, which includes the accommodation availability search.
In early February, we’ll introduce a new site search feature on the website, and the existing product search functionality will be retired. (Please note: Tours businesses will not be affected by this change.)