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  4. Events and festivals

Events and festivals

Create a responsible and successful event with a range of tailored advice and resources developed by EventScotland.

Festival goers

Cowal Gathering

© VisitScotland/Kenny Lam

Whether you’re planning an event for the first time or want to develop your much-loved festival, EventScotland has developed a range of tailored advice and guidance on accessing funding, partnerships and marketing your event. You will also find case studies and links to expert partner advice. This range of resources will help you to develop your event responsibly and achieve your goals. 

From building more resilient and environmentally responsible events to ensuring events are welcoming and inclusive, all of our advice and guidance is underpinned by Scotland the Perfect Stage 2024-2035, Scotland’s National Events Strategy. 

Let’s work together to maintain and grow Scotland’s enviable reputation as a world-leading events destination.

Tailored advice for events and festivals

Developing your event proposition

Find out more about the steps you need to take to set up an event including USPs, managing your finances and setting your date and venue.

Article
9 minute read

Quality event delivery and planning

Find out more about progressing your event to the organising stages including action plans, risk management and event impacts.

Article
5 minute read

Scotland's National Events Strategy

Find out more about the events industry's refreshed strategy, Scotland the Perfect Stage 2024-2035.

External website
Article

How to grow your event audience

Find out more about identifying the people most likely to come to your event, how to reach them and how to build on this audience.

Article
6 minute read

Marketing and communications for events

Find out more about how to promote your event. Including tips on marketing and communication and promotional opportunities.

Article
10 minute read

Inclusive and accessible events

Find out more about the importance of social inclusion and how you can make your event more accessible and enjoyable for all.

Article
5 minute read

Environmentally responsible events

Find tips and resources to help your event on its environmental sustainability journey.

Article
5 minute read

Events health and safety

Find out more about legislation for organising an event in Scotland including licensing, permissions, insurance, policing and more.

Article
7 minute read

Funding opportunities

EventScotland delivers the National Events Funding Programme and International Events Funding Programme. Find out more about these funds as well as other potential funding sources available to support event development in Scotland.

EventScotland National Events Programme

Find out more about whether your event is eligible and how to apply for funding through EventScotland's National Events Funding Programme.

Article
3 minute read

EventScotland International Events Programme

Find out more about whether your event is eligible and how to apply for funding through EventScotland's International Events Funding Programme.

Article
2 minute read

Funding opportunities for events

Find out more about potential sources of funding for events in Scotland.

Article
4 minute read
Women Highland dancing

Dancers at the Cowal Highland Gathering

© VisitScotland/Kenny Lam

Connect with partners

Find out more about partner organisations within the events sector such as EventScotland, Creative Scotland and sportscotland. They can help you grow your event responsibly and provide advice and support on everything from funding to event delivery.

  • Working with event partners
See all tourism partners

Case studies

The value of volunteers to Wigtown Book Festival's success

Learn about Wigtown Book Festival and the importance of volunteers in their event delivery.

Case study
4 minute read

Stirling Highland Games and their role in the community

Stirling Highland Games is an annual event attracting over 8000 visitors, find out about the festival and how they work with the local community.

Case study
4 minute read

How TRNSMT Festival strives to be accessible for all

TRNSMT Festival is an annual three day music event held in Glasgow Green. They are working to make the event accessible for all.

Case study
5 minute read

EventScotland channels

  • X (formerly Twitter)

    Keep up to date with EventScotland's work and activity as well as news from their supported events and partners. 

    Follow EventScotland on X using @EventScotNews and #PerfectStage.

  • LinkedIn

    Find out more about EventScotland, including in-depth thought pieces and Q&As with supported events and industry figures.

    Follow EventScotland on LinkedIn.

  • Scotland the Perfect Stage e-newsletter

    Stay informed with the latest corporate and event sector news, interviews and insights included within our regular ‘Scotland the Perfect Stage’ e-newsletter.

    Sign up to EventScotland's e-newsletter.

Related pages

Setting up a tourism business

Find all of the general advice you need to begin a business in Scotland.
Article
4 minute read

Manage your website

Find out what makes a good accessible website including key pages and booking systems, and how you can develop and improve this digital channel.
Article
7 minute read

Manage your social media accounts

Find out how to use social media to share information about your business and inspire people to come and visit you.
Article
7 minute read

Sustainability

Sustainably grow your tourism or events business with actionable green strategies.

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