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  4. Food and drink

Food and drink

Find tailored advice for businesses setting up a food and drink experience, or looking to improve and grow an existing business.

Diners at restaurant

Canny Crow at Dundonald Links Clubhouse

Food tourism is an incredible way of highlighting our exceptional produce and growing Scotland’s reputation as a leading destination for food and drink. Whether you’re a local food producer, a farm looking to diversify, or a café, you can develop a memorable tourism experience which will generate additional income for your business and Scotland’s economy.

Our advice is tailored for businesses who are just starting out with a food and drink experience, and to those who are looking to improve and grow an existing business.

Interest in Scottish food and drink is booming. See how you can capitalise on this growing trend and make the most of this lucrative market.

Create a new food and drink experience

Create a memorable food experience for customers and increase your revenue, enhance your reputation and boost the local economy.

How-to
8 minute read

Deliver a quality food and drink experience

Find out how to deliver a quality experience, from reviewing your menus regularly to making sustainable choices.

How-to
8 minute read

Brown tourist signs

Find out if you’re eligible for a brown tourist sign and how to apply to VisitScotland and the local authority roads department.

How-to
5 minute read

Food and drink tourism insights

Find useful insights on food tourism from our partner website, VisitScotland.org.

External website
Article

Equality law guidance

Guidance on equality law for accommodation providers and food and drink establishments.

External website
Guide
People enjoying food on board bus

Dory the Double Decker Bothy Bus

Connect with partners

Find out about partner organisations within the food and drink sector who can help you grow your business and provide advice and support on everything from networking to staff training.

  • Food and drink sector partners
See all tourism partners

Case studies

How the restored Cross Keys Inn is the hub of their community again

Find out how the Cross Keys Inn in the Scottish Borders promote their business working with both their local and online community.

Case study
8 minute read

How Mharsanta create bespoke experiences for the travel trade

The Lomond Leisure Group operate bars and restaurants in Glasgow and Edinburgh. They’ve developed tailored and innovative travel trade ready products.

Case study
5 minute read

How Edinbane Lodge developed an award-winning business

Edinbane Lodge is a fine dining restaurant with rooms on the Isle of Skye. Hear how they've created an award winning business.

Case study
5 minute read

How Wilson's Farm and Kitchen became a successful agri-tourism business

Wilson’s Farm and Kitchen is in Kelso. It's a working farm offering tours and food experiences thriving through working with the travel trade.

Case study
4 minute read
See all food and drink case studies

Related pages

Google Business Profile

Find tips on how to get your business onto Google using Google Business Profile, including on how to create and optimise your listing.
Article
5 minute read

How to create business listings

Find out how to list your business on VisitScotland.com, Google and Tripadvisor, and what details to include.
Article
8 minute read

Other types of marketing

Learn more about the ways you can promote your business through marketing and how to get started.
Article
5 minute read

How to measure your climate impact

Measure your emissions with the Climate Impact Guide. See what data to gather, and how to use the insights for a more sustainable business model.
How-to
6 minute read

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