Welcome to the new Business Support Hub. Please use this form to provide any comments or suggestions.
Understand the visitor markets and work out how to target them with your marketing.
Dundreggan Rewilding Centre
© Paul Campbell
Turn insights into actions with our market guides. Our partner website VisitScotland.org offers lots of useful insights into customer needs and behaviours – but how do you put that into practice?
Walk through each market, taking the time to understand their motivations and how they plan and book. Follow our top tops on how to reach them with your digital channels and ensure you’re delivering the right product for their requirements.
Understand the UK market and adjust your product and marketing to reach this audience.
Understand the French market and adjust your product and marketing to reach this audience.
Understand the German market and adjust your product and marketing to reach this audience.
Understand the US market and adjust your product and marketing to reach this audience.
Learn all about ancestral visitors to Scotland and get tips on how to attract and engage with them through your business.
Find about more about who the cycling market is, where they visit from and what you can do to improve your service.
Discover how incorporating Gaelic into your business can attract new customers.
Abbot House
© Welcome to Fife / Luigi Di Pasquale
Take a look at all of our research on our corporate website, VisitScotland.org. Find information about Scottish visitors, the tourism and events industry, regions, sustainability, trends and more.
