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  1. Home
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  4. Create an inclusive business

Create an inclusive business

Discover how to create an inclusive and accessible business and why it matters.

Woman on laptop at desk

Loch Katrine Experience

Inclusive tourism is a large and valuable market for Scotland. Being an inclusive and accessible tourism or event business gives you the opportunity to benefit from that market, by retaining existing customers and gaining new.

Providing an excellent accessible experience might feel daunting, but often just making small adjustments to your existing offer can make a big difference for your customers.

Browse our guidance and information to find out more about inclusive tourism and the steps you can take that will benefit your business and your customers.

Why it matters

Understanding inclusivity

Discover why inclusivity matters to a tourism or event business and the benefits of improving your offer for the accessible tourism market.

Article
6 minute read

Understand accessible customers

Learn about some of the different accessibility requirements some tourism and event customers have and some of the challenges they encounter.

Guide
15 minute read

Accessible and inclusive tourism insights

Find useful accessible and inclusive tourism research and insights on visitors to Scotland.

Article

How to make changes

Inclusive business improvements

Read our four steps to making your business more inclusive. Including what the process is, and how to implement each step to your business.

How-to
9 minute read

Customer service

Deliver great customer service to generate repeat bookings and positive reviews, and build customer loyalty.

Article
7 minute read

Inclusivity training support

Find out key areas of inclusivity that your staff should be aware of and resources that can prove support and training to your tourism business.

Article
7 minute read

Actions to improve your business

Browse suggestions for practicable actions your tourism or event business can take to improve the accessibility of the experience you offer.

How-to
8 minute read

Inclusive design

Find out why inclusive design is important for an inclusive and accessible tourism or event business, and the factors to consider when making changes.

Guide
5 minute read

Marketing advice

How to market your accessibility features

Find guidance on aspects to consider when marketing your business's accessibility features, including how to get a Detailed Access Guide.

How-to
6 minute read

Accessibility information and communications

Find best practice for making your website accessible and the accessible information you should be including for customers.

Guide
7 minute read

Accessible and inclusive case studies

Discover some of the steps businesses have taken to improve their accessibility, and the positive impact providing accessible information and facilies can have for your customers.

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Understand your customers - Business Accessibility

Hear from businesses who have all worked to be accessible and inclusive and from the customers directly on the positive impact you can have.

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Meet the customer – Business Accessibility

Hear from accessible travel blogger Carrie-Ann Lightley. Be inspired by her experiences of businesses who have worked to be accessible and inclusive.

How TRNSMT Festival strives to be accessible for all

TRNSMT Festival is an annual three day music event held in Glasgow Green. They are working to make the event accessible for all.

Case study
9 minute read

Related pages

Inclusive and accessible events

Find out more about the importance of social inclusion and how you can make your event more accessible and enjoyable for all.
Article
5 minute read

Setting product standards

Set, share and maintain your product standards to exceed customer expectations and continually improve your business.
Article
7 minute read

Managing customer feedback

How to encourage and respond to feedback, and apply the learnings to your business.
Article
4 minute read

Understand your customers

Get to know your customers, how to reach them and ensure you're delivering the right product for their needs.

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