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  4. Net zero and sustainability

Your guide to net zero and sustainability

8 minute read • Last updated: 25 February 2025

Before you can make sustainable improvements to your business, it’s vital to understand what it means and why it matters.

Get simple information about understanding net zero, and what you can do to help your business, customers, local community and Scotland. We’ll also look at how to use both mitigation and adaptation, and training opportunities for you and your team.

In this article:

  • Understanding net zero
  • What can I do?
  • Understand mitigation and adaptation
  • How to integrate both strategies
  • Training opportunities

Understanding net zero

  • What is net zero?

    Net zero means that the greenhouse gases emitted and removed from the atmosphere add up to zero. The first step is reducing emissions through changes in behaviour. While not all emissions can be avoided, the goal is to minimise them as much as possible.

  • How does it relate to climate change?

    Climate change, characterised by shifts in weather patterns like rainfall, temperature, and extreme weather, is driven by increased greenhouse gas emissions from human activity. Achieving net zero requires reducing these emissions primarily through behavioural changes.

    Learn more about climate change on environment.scot.

  • Why is net zero so important?

    Achieving net zero is essential to limit global warming and its adverse impact of climate change, including severe environmental, social, and economic effects. By aiming for net zero, we can ensure a sustainable world for future generations and a thriving tourism industry.

  • What's the difference between 'net zero' and 'carbon neutral'?

    While both aim to address emissions, 'carbon neutral' often focuses on balancing carbon dioxide through offsetting methods. 'Net zero' includes all greenhouse gases and emphasises emission reduction before offsetting.

  • What are the Scottish Government's net zero targets?

    Scotland is committed to reaching net zero emissions by the year 2045. The Scottish Government has recently passed a new law that updates its approach to tackling climate change. This legislation introduces a system where Scotland will set its carbon reduction goals every five years, starting from next year. Although the specifics are still being finalised, Scotland remains dedicated to achieving its long-term environmental goals.

What can I do?

How does tourism and events contribute to greenhouse gas emissions?

Tourism impacts emissions in many ways:

  • Transportation – air travel contributes significantly, accounting for 55% of tourism-related emissions.
  • Accommodation – energy used for heating, cooling, and running accommodation services adds to the carbon footprint.
  • Product and services – some of the experiences offered by businesses can be energy intensive, especially those involving motorised transportation.

How can tourism and events businesses contribute to net zero?

Tourism businesses can play an essential role in reducing emissions by:

  • Measuring and reducing carbon emissions – identifying emissions sources and implementing reduction strategies.
  • Adopting energy-efficient practices – using renewable energy sources and improving building efficiency.
  • Promoting sustainable travel – encouraging eco-friendly transportation for guests.
  • Educating visitors – communicating with travellers on the importance of responsible tourism.

What is the impact of climate change on Scottish tourism?

Tourism contributes to the global climate crisis, but it also stands to suffer from it by:

  • Extreme weather events – cause damage to infrastructure and impacts on outdoor events, activities, and travel.
  • Sea level rises – leads to coastal erosion, flooding, operational and supply chain disruptions, and increased insurance costs.
  • Changes in the length of seasons – for example, shorter summer seasons and longer winters and vice versa. Changes in temperature can impact customer comfort and building fabric while increased temperatures increase the risk of wildfires.
  • Nature and biodiversity loss – leads to degraded natural landscapes and reduced wildlife populations, both of which attract visitors.
  • Impact on transport and supply chains – affects tourism businesses relying on regular supplies for food, accommodation, and visitor services, making operations less reliable and increasing costs.
  • Costs of goods – extreme weather can damage crops, fisheries, and livestock, leading to higher prices for food and drink reducing profits for hospitality businesses.
  • Resource shortages – water shortages, damaged infrastructure, and supply chain disruptions can limit access to essential resources like energy and food.

All these climate trends are already affecting business operations and customer plans and choices now.  So, the tourism industry must act now and show how it can be part of the solution.

According to research from 2018, global tourism is the cause for roughly 8% of the world's greenhouse gas emissions. The majority of this is from visitors from high-income countries.

Read the research paper on nature.com.

What are the benefits of achieving net zero for tourism and events businesses?

Achieving net zero offers multiple advantages:

  • Save money – energy efficiency reduces operational expenses.
  • Enhanced reputation – sustainability appeals to eco-conscious travellers.
  • Regulatory compliance – stay ahead of future climate policies.
  • Stand out – sustainability can be a unique selling point.

Understand mitigation and adaptation

Two distinct strategies to help you become a sustainable business are mitigating emissions and adaptation. 

Discover how they both work together to help pave the way for a net zero future, and how you can put them into practice.  

What’s the difference?

While both strategies aim to minimise the environmental impact of tourism, they approach the challenges in different ways.

  • Mitigating emissions

    Focuses on direct action to reduce the production of greenhouse gases within the business itself.

  • Adaptation

    Prepares for and reduces the risk from the physical effects of climate change that are already in progress or anticipated.

Mitigating emissions

Definition

Mitigating emissions means directly reducing the amount of greenhouse gases your business produces. This approach focuses on changing business operations to become more energy-efficient and less reliant on fossil fuels.

How it works

This involves making operational changes such as switching to renewable energy sources, reducing energy consumption, improving waste management, and encouraging sustainable transport options for customers.

How to get started

  1. Conduct an energy audit – identify areas of your business where energy use and emissions are highest.
  2. Modernise facilities – invest in energy-efficient technology like LED lighting, solar panels, or electric vehicle charging stations.
  3. Work with suppliers – choose local, eco-friendly suppliers to reduce the carbon footprint of your supply chain.

Adaptation

Driver and vehicle

Aura Journeys tour

© Aura Journeys

Definition

Adaptation refers to making changes to your business practices to cope with the current and future impacts of climate change. This approach is about building resilience against changing weather patterns, rising temperatures, and other environmental shifts.

How it works

Adaptation strategies may include investing in flood defences, changing the timing of tourism activities to avoid extreme weather events, or modifying landscapes to accommodate the shifting climate.

Steps for implementation

  1. Assess climate risks – identify potential climate change impacts on your location and business operations, such as increased rainfall or flooding.
  2. Modify infrastructure – implement structural changes to protect against climate risks, such as improved drainage systems or weatherproofing.
  3. Plan for future seasons – adjust your business plan to align with shifting weather patterns, potentially promoting off-peak seasons as climate patterns change.

What about offsetting?

You may also have heard the term ‘offsetting’. Here’s what it means and why you should be cautious when considering it.  

Offsetting is a last-resort measure to address unavoidable emissions by investing in projects such as reforestation or renewable energy that remove or capture an equivalent amount of CO2. However, it should only supplement—never replace—direct emission reduction efforts. Over-reliance can lead to what’s known as ‘greenwashing,’ masking genuine impact. If offsetting is used, it must be done transparently and alongside genuine cutting or adaptation strategies. 

How to integrate both strategies

  • Measure your carbon footprint

    Get a clear picture of your carbon efficiency.

  • Cut emissions where possible

    Focus on reducing your carbon footprint through energy-efficient upgrades, switching to renewables, and using sustainable suppliers.

  • Be proactive

    Identify future climate risks to your business and take steps to adapt to changing environmental conditions.

  • Offset as a last resort

    Only ever invest in certified offsetting projects for the emissions that are currently unavoidable.

Training opportunities

Woman on laptop at desk

Loch Katrine Experience

There are many organisations, including VisitScotland, which offer resources and training to help businesses achieve net zero.

VisitScotland

  • Climate action workbook – provides practical steps for measuring and reducing emissions, aiming for net zero by 2045.
  • Creating a climate action plan – offers guidance on measuring emissions and creating an actionable plan.
  • Climate action workbook webinar – outlines tools and resources to meet net zero targets.

External training programs

  • Climate Emergency Training (Keep Scotland Beautiful) | PDF 7.4MB – interactive training tailored for tourism businesses in Scotland, raising awareness of climate change and sharing best practices. (Fee applies)
  • Climate Springboard Workshops (Edinburgh Climate Change Institute) – free workshops providing insights into net zero regulations, funding opportunities, and emission reduction strategies.
  • Carbon Literacy Training (Carbon Literacy Project) – offers comprehensive training on carbon emissions and climate strategies across an array of sectors. (Fee applies)
  • Sustainable Tourism Courses (Global Sustainable Tourism Council) – online courses which teach global standards for sustainable travel and tourism. (Fee applies)
  • Green Tourism Certification Program – certification program focused on sustainable practices. (Fee applies)
  • Climate Fit - a free online training course providing SMEs with practical step-by-step guidance on taking climate action throughout a business.
  • Carbon Footprinting and Reporting course from GEP Environmental - a one-day Institute of Environmental Management & Assessment (IEMA) certified course which provides you with the tools and information needed for measuring, managing and reporting an organisation’s carbon footprint.

Other resources

  • World Travel & Tourism Council (WTTC) – offers a Net Zero Roadmap for Travel & Tourism.
  • United Nations World Tourism Organization (UNWTO) – provides sustainable tourism resources.
  • Carbon Trust – provides guidance on reducing carbon footprints and implementing green strategies.
  • Science Based Targets Initiative (SBTI) - Ambitious corporate climate action - Science Based Targets Initiative 

How to measure your climate impact

Find out how to measure your business's environmental impact. Including audits, adaption planning, mitigating emissions, evaluating energy use, transportation and more.

How to measure your climate impact

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