
VisitScotland Business Support Hub
From developing your digital channels to improving customer experience, find everything you need to improve and grow your tourism or events business.
Advice and support
All the latest support and tailored recommendations for your industry.
Start your business
Essential tools to help you launch successfully including pricing strategies and legislation advice.
Improve your business
Deliver quality experiences with customer insights and trends, accessibility and service excellence.
Promote your business
Boost visibility through engaging content, social media and marketing partnerships.
Grow your business
Develop new products, secure funding and expand with expert advice.
Sustainability
Sustainably grow your tourism or events business with actionable green strategies.
Support by sector
Find tailored advice and case studies for accommodation, active and outdoor, events and festivals, food and drink and visitor attraction sectors.
What's new
Find any new business support, advice or case studies.
VisitScotland Business Essentials: Bitesize Webinars
Starting in April, we've got a series of short webinars to help your business with topics like social media, booking systems and online travel agents.
How to travel distribution video series
Are you looking for ways to grow your business? Check out our brand new video series on how to grow your business through travel distribution.
Scottish Thistle Awards
Shout about your achievements and celebrate your successes by entering the Scottish Thistle Awards before 28 April 2025.

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Support from VisitScotland
Find out more about the opportunities to work with VisitScotland from funding for events to listings on our website. You can also find out what we share on our social media, and how to work with our PR team.
Develop your digital skills
Inspire and engage customers on your digital marketing channels.
Manage your website
Find out what makes a good accessible website including key pages and booking systems, and how you can develop and improve this digital channel.
Improve your website user experience
Find out how creating a good user experience (UX) can positively impact your business and get tips on improving your website's UX and accessibility.
Manage your social media accounts
Find out how to use social media to share information about your business and inspire people to come and visit you.
Search engine optimisation guide
Find out what search engine optimisation is and how to improve it on your tourism or event website.