:

    • All advice and support

      Start your business

      • All start your business
      • Legislation
      • Measure your progress
      • Pricing strategies
      • Set up a business

      Improve your business

      • All improve your business
      • Create an inclusive business
      • Deliver a quality experience
      • Partner support opportunities
      • Understand your customers

      Grow your business

      • All grow your business
      • Funding opportunities
      • Online booking systems
      • Reach new markets
      • Sell with travel partners

      Promote your business

      • All promote your business
      • Create good content
      • Manage your social media
      • Manage your website
      • Marketing opportunities

      Sustainability

      • All sustainability
      • Create a climate action plan
      • Improve your sustainability
      • Measure your climate impact
      • Net zero and sustainability
      • Promote responsible tourism

      Support by sector

      • All support by sector
      • Accommodation
      • Active and outdoor
      • Events and festivals
      • Food and drink
      • Visitor attractions
  • Training and events
  • Contact us

Welcome to the new Business Support Hub. Please use this form to provide any comments or suggestions.

Feedback form
  1. Home
  2. Advice and support
  3. Grow your business
  4. Sell with travel partners

Selling through travel distribution partners

Learn about travel distribution and how working with a partner can help to grow your business.

Delegates at trade event

VisitScotland Connect

© Newsline Media

Embark on a business growth journey by collaborating with key travel distribution partners such as tour operators, online travel agents, and destination marketing companies. This partnership can extend your reach, bringing your unique product to a wider audience and boosting your revenue.

Learn how partnering differs from direct sales and discover strategies for crafting and sharing an engaging story about your product. Our series of practical articles and videos will guide you in building a lasting and mutually beneficial relationship.

Working with travel distribution partners

Understanding travel distribution

Understand the travel distribution market and the partners you can work with to sell your products to new customers.

Article
7 minute read

Travel distribution benefits

Understand the benefits of selling through a travel distribution partner, and how it’s different to direct sales.

Article
12 minute read

Prepare your business checklist

Make sure you’re prepared for meeting your first travel distribution partner with market research, prices and business information.

Article
6 minute read

How to prepare a business pitch

Find out what information you need to prepare for your first travel distribution meeting.

How-to
4 minute read

Connect with travel trade partners

Find out about travel trade events and walk step-by-step through building your first travel distribution relationship.

How-to
8 minute read

Choosing an online travel agent

Learn about online travel agents (OTAs) and get advice on choosing the right one for your business, and how to set up and manage your product listing.

How-to
11 minute read

Set your travel partner prices

Work out how much to charge for your product when selling through a travel distribution partner.

Article
3 minute read

Video series

How to travel distribution video series

Are you looking for ways to grow your business? Check out our brand new video series on how to grow your business through travel distribution. This handy series of short videos takes you through exactly what you need to know, helping you to start your journey into selling with a travel distribution partner.

  • How to travel distribution video series

Case studies

Find out how these businesses started working with a travel distribution partner.

How Mharsanta create bespoke experiences for the travel trade

The Lomond Leisure Group operate bars and restaurants in Glasgow and Edinburgh. They’ve developed tailored and innovative travel trade ready products.

Case study
5 minute read

How Wilson's Farm and Kitchen became a successful agri-tourism business

Wilson’s Farm and Kitchen is in Kelso. It's a working farm offering tours and food experiences thriving through working with the travel trade.

Case study
4 minute read

Related pages

Scotland's Tourism Funding Opportunities

Find out more about the best funding opportunities to suit your business.
Article
2 minute read

How to reach new visitor markets

Understand the visitor markets and work out how to target them with your marketing.

How to target and reach the US market

Understand the US market and adjust your product and marketing to reach this audience.
How-to
8 minute read

Ancestral tourism

Learn all about ancestral visitors to Scotland and get tips on how to attract and engage with them through your business.
Article
5 minute read

Sign up for the latest advice

Sign up for the Business Support monthly newsletter to get the latest advice and tips straight to your inbox. We’ll keep you informed with up-to-date insights, case studies and best practice guides to help you start, improve or grow your business.
Get the Business Support newsletter

About us

  • Policies
  • Accessibility
  • Cookies
  • Website feedback
  • Glossary of terms

Our other sites

  • Business Events
  • Corporate
  • Media Toolkit
  • Travel Trade
  • Scotland is Now
  • VisitScotland.com

Find us on

Find us on

Brand Scotland

© 2025 VisitScotland. All rights reserved.