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  4. Visitor attractions

Visitor attractions

Find advice, support and suggestions for the visitor experiences sector covering everything from small community-run museums to hands-on experiences.

Children in science centre

Dundee Science Centre

Learning directly from other visitor attractions can be of great benefit to your business. Case studies are a great way to do that, giving insight into how other businesses first started and developed over recent years.

We’ve been speaking to a range of visitor attractions who have shared advice on topics relevant to the sector.

Learn about working with the travel trade, how to create online bookable products and the importance of building industry relationships and partnership working.

Visitor attractions - best practice

Find guidance and examples of how to provide a stimulating, high-quality visitor experience with exceptional customer service throughout.

Article
15 minute read

Making visitor attractions bookable

Find the right online booking system for your experience and make it easier to take and manage customer bookings.

How-to
10 minute read

Brown tourist signs

Find out if you’re eligible for a brown tourist sign and how to apply to VisitScotland and the local authority roads department.

How-to
5 minute read

Visitor attractions - annual visitor numbers

Explore insights on the annual visitor numbers for Scotland's top paid and free attractions on our partner website, VisitScotland.org.

External website
Article

Equality law guidance

Guidance on equality law for theatres, music venues, comedy clubs and arts festivals.

External website
Guide

Equality law guidance

Guidance on equality law for shops.

External website
Guide

Inverewe Garden

Connect with partners

Find out about partner organisations within the visitor attractions sector who can help you grow your business and provide advice and support.

  • Visitor attractions partners
See all tourism partners

Case Studies

The Great Tapestry of Scotland case study

The Great Tapestry of Scotland is a visitor attraction in Galashiels, Scottish Borders. They’ve developed bookable, travel trade-ready products.

Case study
5 minute read

Murton Trust case study

Murton Farm, Tea Room and Nature Reserve is a successful visitor attraction in Angus. Hear how they’re working with a travel trade partner.

Case study
3 minute read

How Ardardan Estate work with the travel trade

Ardardan is a family run Agri-tourism business in Argyll. They've grown the business by diversifying the farm and working with the travel trade

Case study
4 minute read

How the Scottish Crannog Centre put responsible tourism at its heart

The Crannog Centre has faced challenges but are rebuilding and growing sustainably. Find out how they work in partnership to include everyone.

9 minute read

How Solsgirth Farm went from dairy to diversity

Solsgirth Farm are an Agritourism business in Clackmannanshire. Find out how they have diversified offering tours, accommodation and more

4 minute read

How Wilson's Farm and Kitchen became a successful agri-tourism business

Wilson’s Farm and Kitchen is in Kelso. It's a working farm offering tours and food experiences thriving through working with the travel trade.

Case study
4 minute read

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Clydeside Distillery

Bridgeen Mullen from Clydeside Distillery discusses how OTAs increased reach, exposure and bookings for Glasgow’s newest whisky distillery.

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Scottish Football Museum

Stuart Spencer, Marketing Officer for the Scottish Football Museum in Glasgow, talks about the benefits of working with OTAs.

Related pages

Food and drink

Find tailored advice for businesses setting up a food and drink experience, or looking to improve and grow an existing business.

Accommodation

Find tailored advice and case studies for the accommodation, self-catering, hotels, small serviced and camping and caravan sectors.

Events and festivals

Create a responsible and successful event with a range of tailored advice and resources developed by EventScotland.

Active and outdoor

Develop your active and outdoor business with dedicated articles, videos and case studies.

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