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  1. Home
  2. Advice and support
  3. Promote your business
  4. Marketing opportunities

Marketing opportunities

Promote your business across new marketing channels to reach new audiences and grow your sales.

People working around a table in 4J studios

Studios Dundee

Promote your business across new marketing channels to reach new audiences and grow your sales.

From setting up a listing with partners such as Google, Tripadvisor and VisitScotland to email and paid marketing, our range of articles, videos and case studies will help you identify the next step on your business journey.

Find new marketing opportunities

How to create business listings

Find out how to list your business on VisitScotland.com, Google and Tripadvisor, and what details to include.

Article
8 minute read

Working with VisitScotland

Work with VisitScotland and align your own business activity by finding out more about our press, social and content activity.

Other types of marketing

Learn more about the ways you can promote your business through marketing and how to get started.

Article
5 minute read

Google Business Profile

Find tips on how to get your business onto Google using Google Business Profile, including on how to create and optimise your listing.

Article
5 minute read

Google Things to do

Learn how to display direct booking links in search results and in Google Maps.

Article
4 minute read

Meaningful travel map

Find out about how you can apply for Tourism Cares' Meaningful Travel Map and the benefits that this brings.

Article
4 minute read
Two friends taking a photograph at The Helix Visitor Centre

The Kelpies at Helix Park

Other types of marketing

Have you established your digital presence with a website and social media accounts? Get ideas for expanding your digital marketing.

  • Email marketing
  • Influencer marketing
  • Paid marketing
Compare the marketing options

Related pages

Manage your website

Find out what makes a good accessible website including key pages and booking systems, and how you can develop and improve this digital channel.
Article
7 minute read

Manage your social media accounts

Find out how to use social media to share information about your business and inspire people to come and visit you.
Article
7 minute read

Creating good content

Find information and advice on creating and sharing good content across all of your digital channels.
Article
7 minute read

Photography tips

Create high quality images to impress customers and showcase the unique selling points of your business.
How-to
6 minute read

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