VisitScotland's marketing calendar

If you’ve got experiences, products and events that fit with our marketing calendar themes, please get in touch!

We’re always on the lookout for exciting and inspiring experiences to feature in our seasonal activity. Content should be tourism experiences aimed at visitors, rather than special offers or promotion deals. If you have high quality images and videos with us, we can also include these in the short-listing for potential promotion for use across our channels, including:

• visitscotland.com
• our social media channels
• our influencer marketing programmes
• our email marketing programmes

Send us your contributions at content@visitscotland.com or TravelPR@visitscotland.com.

Please note that it’s within our discretion to publish any ideas and contributions. As such we can’t guarantee the publication of the material we receive.

The great outdoors

Showcasing Scotland in a fresh perspective, visitors will be encouraged to step into the stunning, panoramic landscapes and wild natural beauty.

Promoting experiences that are unique in spring, the focus will highlight the benefits of recharging and seeing nature come alive, from rolling fields with newborn lambs to adventuring along rugged coastlines. Where does your business fit?

Foodie delights

Scotland’s spring larder is bursting with delicious surprises, including leafy greens and succulent seafood.

With products that stimulate the taste buds, focus will turn to working with local cafés, restaurants and farm shops to help visitors sample the best of Scotland’s quality local produce, fresh from the land and sea. Let us know how your business showcases these, and we will make sure we shout about them!

Island escapes

Island escapes will capture the feeling of adventure Scotland has to offer, with a ferry trip to one of Scotland’s many special islands.

Embrace what makes islands unique by promoting these welcoming communities and the feel of island life. Each has its own character and charm, brimming with culture and tradition – what island experiences do you offer?

Great days out

Spring is a great time to make the most of the better weather, especially during the Easter holidays.

Help visitors discover what our attractions have to offer, from the extensive grounds of a historic palace to cutting edge art exhibitions and unforgettable events and festivals nearby. Tell us what’s new in spring 2025

Family getaways

Encourage visitors to avoid the crowds, uncover hidden gems and make their own memories in Scotland by taking the road less travelled. That is what encompasses Getting off-the-beaten-path.

Epic landscapes, rich culture and fresh produce can be found all over the country. Visitors can slow down and delve into the real Scotland and be richly rewarded. Tell us what hidden gems you offer!

Dramatic scenery

Immerse visitors in the beauty of nature this autumn. Our landscapes become even more dramatic as the leaves change colour, with deep russets, greens and golds.

Showcase Scotland’s nature and wildlife up close, as birds prepare for migration, stag rutting season begins, and red squirrels prepare for hibernation. Do you have a wildlife experience we can include?

Cosy Scottish stay

Get visitors to coorie in with a cosy Scottish stay, surrounded by changing scenery and landscapes as the evenings draw in.

What constitutes the perfect product as a warming, welcoming experience? Do you offer the perfect spot to curl up with a wee dram and listen to the crackle of a log burning fire? After soaking up the sights, it’s a chance to rest and recharge!

Sparkling dark skies

Longer nights and unpolluted inky black skies make stargazing a mesmerising experience for promotion in autumn.

Encourage visitors to keep an eye out for stars and constellations in Scotland’s dark sky parks and sites, or to marvel at city lights. The Northern Lights are hugely popular if you can weave this into imagery or experiences.