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If you’re going to start selling your product or service through a travel distribution partner party, you need to review your pricing strategy. The cost the customer pays may need to change to account for the commission a partner will take.
You may use the same pricing strategy for selling directly and through a travel distribution partner, but you should review your costs and decide on an individual price.
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3 minute video
If you’re planning to sell your product or service through a travel distribution partner you’ll need to look at your pricing strategy. You might decide to use the same strategy as you use when selling directly to customers, but remember your costs can be different when working with a partner and it’s really important to set the right price.
Watch the full travel distribution video series.
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If you’re going to start selling your product or service through a travel distribution partner party, you need to review your pricing strategy. The cost the customer pays may need to change to account for the commission a partner will take.
You may use the same pricing strategy for selling directly and through a travel distribution partner, but you should review your costs and decide on an individual price.
Review your fixed and variable costs again to see if they have changed, and consider the additional money you will need for new requirements such as:
Your price for selling through trade should be kept separate from your direct customer price and shouldn’t be shared publicly.
This is the minimum price per customer or per group.
This would be the total amount for the cost of the product, up to a maximum number of people. A travel distribution partner can bring less people, but they would still need to pay the total flat rate.
Remember to include the minimum and maximum numbers of people you can take for each sale of the product but offer larger groups as price on application (POA).
When comparing pricing for direct customers versus travel trade partners, you also need to consider what experience you are offering. You may decide to offer an enhanced experience to suit your travel trade customer needs.
This might be:
Explore more of our guidance on travel distribution.
Now you've set your prices, find out how to prepare an engaging and informative pitch which inspires a travel distribution partner to want to sell your business to their customers.
Find out how to prepare all of the information about your business including your unique selling points, net zero and inclusive features and target market.
