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Are you looking for ways to grow your business? Check out our brand new video series on how to grow your business through travel distribution.
Start by understanding how customers find and book a trip or experience, and what travel distribution is, and what types of partner you could work with. Find out what the main benefits are of working with a partner and how its different to selling direct.
Take your first steps by preparing a pitch and setting your prices, before signing up for a travel trade listing and an event so you can meet your first partner.
This handy series of short videos takes you through exactly what you need to know, helping you to start a fruitful journey into selling with a travel distribution partner.
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5 minute video
Watch this video to understand Scotland’s target markets. Take your time to identify the right audience for your business, and you’ll increase your chances of getting more bookings, and more value from each customer. You can then begin your journey of finding a travel distribution partner to grow your business.
You can read more about how customers plan and book.
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4 minute video
Travel distribution is how you get your product in front of customers, whether that’s through a website, an agent, or a tour operator. Watch this video to understand what travel distribution is, and the benefits that selling through a partner will bring to your business including reaching new audiences, increasing bookings and spreading your risk.
Find out more about the benefits and differences of working with a travel distribution partner.
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3 minute video
If you’re planning to sell your product or service through a travel distribution partner you’ll need to look at your pricing strategy. You might decide to use the same strategy as you use when selling directly to customers, but remember your costs can be different when working with a partner and it’s really important to set the right price.
Find out more about pricing strategies and how to set your travel distribution prices.
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4 minute video
Now that you’re ready to work with a travel distribution partner, it’s time to prepare a pitch that tells the story of your business. Your pitch should showcase what you offer, who your ideal customers are, and, most importantly, inspire your partner to want to work with you. Watch this video to get tips on what to include in your presentation.
Find more information on pitching your business to a partner.
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5 minute video
If you’ve set your prices and got a pitch ready, it’s time to find and connect with a travel distribution partner. Watch this video to learn how to get a listing on VisitScotland’s Travel Trade website so partners can find you, and learn about travel trade events and workshops where you can sit down face-to-face with a partner.
Check out how to meet and connect with a travel distribution partner.
