May updates
New visitor marketing campaign for Edinburgh
The City of Edinburgh Council’s destination marketing team Forever Edinburgh have launched their new visitor marketing campaign for the city.
Stay Different will promote longer stays, off-peak and winter visits, as well as the lesser known attractions of Edinburgh.
This is a three year campaign aiming to support a more balanced and sustainable visitor economy by focusing on getting visitors to experience Edinburgh in a mindful and sustainable way.
A Stay Different microsite went live on Wednesday, 28th June 2025: www.edinburgh.org/staydifferent
USA tariffs guidance
With the recent introduction of trade tariffs, Find Business Support have put together a variety of resources to help Scottish businesses prepare and respond to the challenges created by these changes. They have also collated official news and updates on the subject.
Find useful resources and updates on USA trade tariffs on Find Business Support.
Drive on the Left – road safety campaign
With the peak tourist season approaching the Scottish Government and Road Safety Scotland have once again launched their ‘Drive on the Left’ campaign to remind visitors of the need to drive on the left on Scotland’s roads.
Businesses can help deliver the message to visitors by distributing a range of ‘Drive on the Left’ campaign materials, including:
- wristbands
- leaflets / posters with QR codes
- videos
Drive on the Left campaign assets are available from Road Safety Scotland.
Get ready for the European Accessibility Act
From 28 June 2025 the Euopean Accessibility Act (EAA) will apply for any business that trades in the EU, including UK based organisations providing products and services to consumers in the EU.
It applies to any business with at least 10 staff and a turnover above €2 million.
It’s aim is to ensure people with disabilities have equal access to products and services, including those sold online. It could for example, apply to a tourism business selling accommodation on their website, or the online sale of tickets for a visitor experience.
Find information on preparing for the EAA on the Business Disability Forum, or take a look at AbilityNet's free five-step EAA-Readiness Guide.
Lyme Disease Awareness Month
Resources are available to help you spread the word to your customers throughout May, which is Lyme Disease Awareness Month. Materials highlight the preventative measures that can be taken to avoid tick bites and provide advice on what to do if bitten.
Find a range of stakeholder assets on lyme disease for your marketing channels from the Scottish Government.
The Scottish Enterprise export assessment tool is aimed at Scottish businesses that are completely new to exporting, or those already exporting that want to target new markets, export new products, or make changes to their approach. The tool is available online and it’s completely free to use.
It takes less than 10 minutes to complete and provides a detailed export progress report of where the business is in their export journey, what the next steps should be, and what support is available to them.
Find out more about Scottish Enterprise’s digital export assessment tool.