Welcome to the new Business Support Hub. Please use this form to provide any comments or suggestions.
Our VisitScotland Business Essentials: Bitesize Webinars provide an easy to understand introduction to important topics which can help you improve and grow your business.
As part of VisitScotland’s business support programme, this new series of webinars is open to all Scottish tourism and events businesses. Sign up for these 30 minute sessions and get a short overview of each topic with valuable actionable insights and a chance to ask questions of our experts.
These webinars are designed to be bitesize – they will get you started with some tips for each topic, without disrupting your daily business operations. If you want to learn more, you’ll be directed to the best articles or how-to guides on the Business Support Hub.
The programme will run all year round, and each webinar will be recorded – so if you can’t make it on the day, you can come back here to watch the 15 minute presentation recording.
Discover how travel distribution can help you reach more potential visitors and grow your business. This session will introduce the key travel distribution partners from tour operators to online travel agents.
Perfect for those new to travel distribution, this webinar offers a clear and simple introduction.
Get tips and advice on how to pitch your business to a travel distribution partner, and create a handy product sheet. Learn how to focus on the key selling points of your product, tailor your message to different audiences, and create variety in your delivery for maximum impact.
Ideal for those looking to start building relationships with travel distribution partners and attend trade events.
Demystify the world of Search Engine Optimisation (SEO) and learn how to grow your tourism or event website's organic search traffic. This session will cover the SEO basics, common myths and mistakes, as well as how you can adapt your content to the quickly-changing Google landscape.
Ideal for those unfamiliar with SEO, or those looking to expand their approach.
Want to make your tourism website easier and more enjoyable for your visitors? In this introductory UX (User Experience) webinar, you’ll learn simple, practical tips to understand what your users really need, so your site feels welcoming, easy to navigate, and helps turn visitors into happy customers.
Best suited for tourism businesses looking for an easy introduction to website optimisation.
You’ll be asked to set up an account the first time you sign up for one of our webinars.
If you want to sign up for any other future webinars, you can log back in with the same details and easily select which webinars you want to register for.
Watch recordings of our previous bitesize webinars - each presentation is around 10-20 minutes.
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Learn about the motivations and travel behaviours of Chinese visitors to Scotland and how to tailor your offer to best meet their expectations.
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Discover the main booking inspirations of European visitors, their preferences while in Scotland and how to leverage these insights to your advantage.
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Learn about our domestic visitors and what motivates them, and discover the future prospects for domestic tourism.
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Learn about the potential of this market by understanding the preferences of these visitors, which channels to use to reach them and further insights.
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Learn how to craft engaging stories, plan and analyse content for each platform, and generate high-quality posts.
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Learn how the right booking system can transform your tourism experience’s operations from streamlining processes to maximising bookings.
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Discover how an online travel agent can increase bookings and profitability for your tourism experience business.
