VisitScotland's Business Essentials: Webinars provide an easy to understand introduction to important topics which can help you improve and grow your business.
As part of VisitScotland’s business support programme, this new series of webinars is open to all Scottish tourism and events businesses. Sign up for these sessions and get a short overview of each topic with valuable actionable insights and a chance to ask questions of our experts.
Most of these webinars are designed to be bitesize – they will get you started with some tips for each topic, without disrupting your daily business operations. If you want to learn more, you’ll be directed to the best articles or how-to guides on the Business Support Hub.
The programme will run all year round, and each webinar will be recorded – so if you can’t make it on the day, you can come back here to watch the presentation recording.
Join us just before entries open for the 2026 Scottish Thistle Awards and discover what makes these awards different from any other in the industry.
Learn how to showcase your excellence, what judges are really looking for, and how winning can bring real benefits to your business. We’ll also share the key dates you need to know to plan your entry with confidence.
Join us to gain an overview of the travel trade show activity for 2026/27, available to Scottish tourism businesses looking to work with the travel trade.
This session will share practical guidance on how to prepare for attendance, including the knowledge you need and the collateral to take.
This extended webinar, will provide an introduction to the Package Travel Regulations and the latest government updates. We’ll take time to explore the changes, consider practical implications, and highlight where to find further support.
We’ll be joined by guest speakers Nick Parkinson and Conor Askins from Travlaw, experts in package travel regulations, who will share insights and guidance to help you plan your next steps. The session wraps up with an interactive Q&A, so bring your questions.
You’ll be asked to set up an account the first time you sign up for one of our webinars.
If you want to sign up for any other future webinars, you can log back in with the same details and easily select which webinars you want to register for.
Watch recordings of our previous bitesize webinars - each presentation is around 10-20 minutes.
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Find out how to list your self-catering business with Google Holiday Rentals and improve your visibility online.
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Discover the essential steps to claim and verify your listing, ensuring your business appears accurately across Google Search and Maps.
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Learn how applying simple user experience principles can boost your website's performance and help your business grow.
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Demystify the world of Search Engine Optimisation (SEO) and learn how to grow your tourism or event website's organic search traffic.
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Learn how to craft engaging stories, plan and analyse content for each platform, and generate high-quality posts.
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Learn how the right booking system can transform your tourism experience’s operations from streamlining processes to maximising bookings.
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Discover how taking small steps towards accessibility and inclusivity can open your business to a wider audience and boost customer satisfaction.
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Discover our 4 steps to improving your inclusivity – review your business, improve your offering, plan for the future and evaluate your progress.
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Stay ahead of the curve with insights into the latest trends shaping leisure travel and how your business can adapt to meet expectations.
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Learn about the potential of this market by understanding the preferences of these visitors, which channels to use to reach them and further insights.
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Learn about our domestic visitors and what motivates them, and discover the future prospects for domestic tourism.
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Learn about the motivations and travel behaviours of Chinese visitors to Scotland and how to tailor your offer to best meet their expectations.
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Discover the main booking inspirations of European visitors, their preferences while in Scotland and how to leverage these insights to your advantage.
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Discover how travel distribution can help you reach more potential visitors and grow your business.
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Discover how to pitch to a travel distribution partner and learn about tailoring your messages to different audiences for maximum effect.
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Discover how an online travel agent can increase bookings and profitability for your tourism experience business.
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Explore how thoughtful enhancements can help your tourism experience stand out and generate greater returns through travel distribution.
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Discover how responsible tourism development can meet the demand for meaningful and authentic experiences while benefiting local communities.
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Climate action webinar
Join Tiomóid Foley, our Net Zero Manager, as he takes you through the steps to consider when developing your first climate action plans, with practical guidance on where to go when considering developing sustainability goals and targeting your emissions.
Resources mentioned in this webinar are:
VisitScotland's Climate Change Action Plan | VisitScotland.org
Climate Accelerator Programme - Register Interest
Sustainability | VisitScotland Business Support
Climate Change Adaptation Manual
Business Support Newsletter | VisitScotland Business Support
Local Authority Climate Contact Directory - Adaptation Scotland
Get support · Business Energy Scotland
Find business support in Scotland | Find Business Support
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Climate tools webinar
In this second webinar on climate action, we'll will guide you through VisitScotland’s Business Support Hub Sustainability pages – showing you how to navigate resources, access climate tools, and use self-service options to develop or enhance your climate action plan. You’ll learn how to gather data, apply a framework, and take practical next steps toward creating a more sustainable business.
Let us also walk you through the VisitScotland Climate Action Plan so you can create a more sustainable business. Get advice on how you can gather your existing data and evidence to shape your action plan – what can you improve now, and what can you change in the future.
