Welcome to the new Business Support Hub. Please use this form to provide any comments or suggestions.
Our VisitScotland Business Essentials: Bitesize Webinars provide an easy to understand introduction to important topics which can help you improve and grow your business.
As part of VisitScotland’s business support programme, this new series of webinars is open to all Scottish tourism and events businesses. Sign up for these 30 minute sessions and get a short overview of each topic with valuable actionable insights and a chance to ask questions of our experts.
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These webinars are designed to be bitesize – they will get you started with some tips for each topic, without disrupting your daily business operations. If you want to learn more, you’ll be directed to the best articles or how-to guides on the Business Support Hub.
The programme will run all year round, and each webinar will be recorded – so if you can’t make it on the day, you can come back here to watch the 15 minute presentation recording.
Explore the great potential from the European market. Discover the main inspirations for them booking a holiday to Scotland and how understanding their booking preferences and activities while in Scotland can provide you with a competitive advantage. Learn how to leverage these insights to refine your marketing strategies.
Unlock the potential of the North American market by understanding the unique characteristics and preferences of these visitors. This webinar will explore how to reach them through various channels, and the role of distribution partners. Gain insights into booking behaviours and learn how to tailor your product to meet their expectations.
You’ll be asked to set up an account the first time you sign up for one of our webinars.
If you want to sign up for any other future webinars, you can log back in with the same details and easily select which webinars you want to register for.
Watch recordings of our previous bitesize webinars - each presentation is around 15-20 minutes.
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Learn about our domestic visitors and what motivates them, and discover the future prospects for domestic tourism.
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Learn how to craft engaging stories, plan and analyse content for each platform, and generate high-quality posts.
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Learn how the right booking system can transform your tourism experience’s operations from streamlining processes to maximising bookings.
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Discover how an online travel agent can increase bookings and profitability for your tourism experience business.
