Welcome to the new Business Support Hub. Please use this form to provide any comments or suggestions.
Our VisitScotland Business Essentials: Bitesize Webinars provide an easy to understand introduction to important topics which can help you improve and grow your business.
As part of VisitScotland’s business support programme, this new series of webinars is open to all Scottish tourism and events businesses. Sign up for these 30 minute sessions and get a short overview of each topic with valuable actionable insights and a chance to ask questions of our experts.
These webinars are designed to be bitesize – they will get you started with some tips for each topic, without disrupting your daily business operations. If you want to learn more, you’ll be directed to the best articles or how-to guides on the Business Support Hub.
The programme will run all year round, and each webinar will be recorded – so if you can’t make it on the day, you can come back here to watch the 15 minute presentation recording.
Explore how thoughtful enhancements can help your tourism experience stand out and generate greater returns through travel distribution. This session will unpack what added value really means, highlight ways to elevate your existing product, and show how to present experiences that appeal to partners and high-yield visitors.
Perfect for tourism businesses looking to enhance their product offering and attract travel distribution opportunities.
Make sure your business stands out online. This bitesize session will show you how to claim, verify and optimise your Google Business Profile to reach more visitors and highlight what makes your offering unique.
Perfect for tourism businesses looking to boost their online visibility and attract more customers through Google.
Stay ahead of the curve with insights into the latest trends shaping leisure travel. This session explores shifting visitor motivations, evolving booking behaviours and how your business can adapt to meet changing customer expectations.
Ideal for tourism businesses wanting to understand today’s leisure visitor and respond effectively to new travel patterns.
You’ll be asked to set up an account the first time you sign up for one of our webinars.
If you want to sign up for any other future webinars, you can log back in with the same details and easily select which webinars you want to register for.
Watch recordings of our previous bitesize webinars - each presentation is around 10-20 minutes.
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Discover how to pitch to a travel distribution partner and learn about tailoring your messages to different audiences for maximum effect.
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Discover how travel distribution can help you reach more potential visitors and grow your business.
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Discover how an online travel agent can increase bookings and profitability for your tourism experience business.
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Learn how the right booking system can transform your tourism experience’s operations from streamlining processes to maximising bookings.
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Learn how to craft engaging stories, plan and analyse content for each platform, and generate high-quality posts.
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Learn how applying simple user experience principles can boost your website's performance and help your business grow.
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Demystify the world of Search Engine Optimisation (SEO) and learn how to grow your tourism or event website's organic search traffic.
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Learn about the potential of this market by understanding the preferences of these visitors, which channels to use to reach them and further insights.
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Learn about the motivations and travel behaviours of Chinese visitors to Scotland and how to tailor your offer to best meet their expectations.
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Discover the main booking inspirations of European visitors, their preferences while in Scotland and how to leverage these insights to your advantage.
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Learn about our domestic visitors and what motivates them, and discover the future prospects for domestic tourism.
