VisitScotland Business Essentials: Bitesize Webinars

Last updated: 4 April 2025

Our VisitScotland Business Essentials: Bitesize Webinars provide an easy to understand introduction to important topics which can help you improve and grow your business.

As part of VisitScotland’s business support programme, this new series of webinars is open to all Scottish tourism and events businesses. Sign up for these 30 minute sessions and get a short overview of each topic with valuable actionable insights and a chance to ask questions of our experts.

How the bitesize webinars work

Looking online

Starting this April, our first sessions will cover social media, online booking systems and online travel agents. Check back soon for more webinars on:

key market updates
search engine optimisation (SEO)
travel distribution
accessibility
sustainability

The programme will run all year round, and each webinar will be recorded – so if you can’t make it on the day, you can come back here to watch the 15 minute presentation recording.

These webinars are designed to be bitesize – they will get you started with some tips for each topic, without disrupting your daily business operations. If you want to learn more, you’ll be directed to the best articles or how-to guides on the Business Support Hub.

Upcoming webinars

How to choose the right booking system for your tourism experience
Thursday 8 May, 2pm – 2:30pm
Discover how an online booking system can transform your operations from streamlining processes to maximising bookings – make sure it’s one of the most important tools in your marketing arsenal. This webinar is aimed at tourism experiences (tours, visitor attractions and activity providers) only.
Helping tourism experiences to start working with online travel agents
Thursday 22nd May, 2pm – 2:30pm
Discover how an online travel agent (OTA) can increase bookings and profitability without detracting from direct bookings. This session will focus on businesses that are looking to start using OTAs for the first time. You will receive practical tips and advice on how to create an OTA listing which optimises your opportunity to sell and how to best manage your relationship with an OTA. This webinar is aimed at tourism experiences (tours, visitor attractions and activity providers) only.

Catch up on previous webinars

Watch recordings of our previous bitesize webinars - each presentation is around 15-20 minutes.

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