VisitScotland's Business Essentials: Webinars provide an easy to understand introduction to important topics which can help you improve and grow your business.
As part of VisitScotland’s business support programme, this new series of webinars is open to all Scottish tourism and events businesses. Sign up for these sessions and get a short overview of each topic with valuable actionable insights and a chance to ask questions of our experts.
Most of these webinars are designed to be bitesize – they will get you started with some tips for each topic, without disrupting your daily business operations. If you want to learn more, you’ll be directed to the best articles or how-to guides on the Business Support Hub.
The programme will run all year round, and each webinar will be recorded – so if you can’t make it on the day, you can come back here to watch the presentation recording.
Thursday 9 July, 14:00-14:30
An updated snapshot of North American travel trends, preferences and booking behaviour. Discover the latest data, plus insights from industry conversations to help you refine your approach and reach visitors more effectively.
Thursday 23 July, 14:00-14:30
Explore the latest trends shaping the Chinese market, with updated data and on-the-ground insights. Learn how visitor expectations and channels are evolving, and how your business can adapt to reconnect and stay competitive.
Thursday 6 August, 14:00-14:30
A refreshed overview of the Australian market, including updated trends, traveller preferences and effective marketing channels. Gain practical insights and examples to help you engage this audience and maximise opportunities in the year ahead.
Thursday 20 August, 14:00-14:30
A refreshed look at key European market data, evolving visitor behaviour and channels that convert. Learn what’s changed in the past year, with practical insights and real-world intelligence to help you better target and attract European visitors.
Watch recordings of our previous bitesize webinars - each presentation is around 10-20 minutes.
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Discover how travel distribution can help you reach more potential visitors and grow your business.
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Gain an overview of travel trade activity for 2026/27 and learn practical guidance, including the knowledge and collateral you need to attend events.
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Discover the steps businesses need to take to be trade ready as Tour Partner Group explain how a Destination Management Company creates an itinerary.
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Discover how to pitch to a travel distribution partner and learn about tailoring your messages to different audiences for maximum effect.
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Discover how an online travel agent can increase bookings and profitability for your tourism experience business.
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Explore how thoughtful enhancements can help your tourism experience stand out and generate greater returns through travel distribution.
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Discover how to identify and build strong, media-ready stories from your business, and how to work effectively with PR to reach the right audiences.
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Learn about the Scottish Thistle Awards – discover how to showcase your excellence to the judges and the benefits winning can bring to your business.
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Find out how to list your self-catering business with Google Holiday Rentals and improve your visibility online.
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Discover the essential steps to claim and verify your listing, ensuring your business appears accurately across Google Search and Maps.
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Learn how applying simple user experience principles can boost your website's performance and help your business grow.
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Demystify the world of Search Engine Optimisation (SEO) and learn how to grow your tourism or event website's organic search traffic.
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Learn how to craft engaging stories, plan and analyse content for each platform, and generate high-quality posts.
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Learn how the right booking system can transform your tourism experience’s operations from streamlining processes to maximising bookings.
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Discover how taking small steps towards accessibility and inclusivity can open your business to a wider audience and boost customer satisfaction.
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Discover our 4 steps to improving your inclusivity – review your business, improve your offering, plan for the future and evaluate your progress.
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Stay ahead of the curve with insights into the latest trends shaping leisure travel and how your business can adapt to meet expectations.
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Learn about the potential of this market by understanding the preferences of these visitors, which channels to use to reach them and further insights.
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Learn about our domestic visitors and what motivates them, and discover the future prospects for domestic tourism.
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Learn about the motivations and travel behaviours of Chinese visitors to Scotland and how to tailor your offer to best meet their expectations.
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Discover the main booking inspirations of European visitors, their preferences while in Scotland and how to leverage these insights to your advantage.
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Discover how responsible tourism development can meet the demand for meaningful and authentic experiences while benefiting local communities.
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Climate action webinar
Join Tiomóid Foley, our Net Zero Manager, as he takes you through the steps to consider when developing your first climate action plans, with practical guidance on where to go when considering developing sustainability goals and targeting your emissions.
Resources mentioned in this webinar are:
VisitScotland's Climate Change Action Plan | VisitScotland.org
Climate Accelerator Programme - Register Interest
Sustainability | VisitScotland Business Support
Climate Change Adaptation Manual
Business Support Newsletter | VisitScotland Business Support
Local Authority Climate Contact Directory - Adaptation Scotland
Get support · Business Energy Scotland
Find business support in Scotland | Find Business Support
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Climate tools webinar
In this second webinar on climate action, we'll will guide you through VisitScotland’s Business Support Hub Sustainability pages – showing you how to navigate resources, access climate tools, and use self-service options to develop or enhance your climate action plan. You’ll learn how to gather data, apply a framework, and take practical next steps toward creating a more sustainable business.
Let us also walk you through the VisitScotland Climate Action Plan so you can create a more sustainable business. Get advice on how you can gather your existing data and evidence to shape your action plan – what can you improve now, and what can you change in the future.
