Our VisitScotland Business Essentials: Bitesize Webinars provide an easy to understand introduction to important topics which can help you improve and grow your business.
As part of VisitScotland’s business support programme, this new series of webinars is open to all Scottish tourism and events businesses. Sign up for these 30 minute sessions and get a short overview of each topic with valuable actionable insights and a chance to ask questions of our experts.
These webinars are designed to be bitesize – they will get you started with some tips for each topic, without disrupting your daily business operations. If you want to learn more, you’ll be directed to the best articles or how-to guides on the Business Support Hub.
The programme will run all year round, and each webinar will be recorded – so if you can’t make it on the day, you can come back here to watch the 15 minute presentation recording.
There are currently no webinars scheduled. Please check back later for updates.
In the meantime, why not catch up on some the webinars that we have held throughout 2025.
Watch recordings of our previous bitesize webinars - each presentation is around 10-20 minutes.
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Join Tiomóid Foley, our Responsible Tourism – Net Zero Manager, as he takes you through the steps to consider when developing your first climate action plans, with practical guidance on where to go when considering developing sustainability goals and targeting your emissions.
Resources mentioned in this webinar are:
VisitScotland's Climate Change Action Plan | VisitScotland.org
Climate Accelerator Programme - Register Interest
Sustainability | VisitScotland Business Support
Climate Change Adaptation Manual
Business Support Newsletter | VisitScotland Business Support
Local Authority Climate Contact Directory - Adaptation Scotland
Get support · Business Energy Scotland
Find business support in Scotland | Find Business Support
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Discover the essential steps to claim and verify your listing, ensuring your business appears accurately across Google Search and Maps.
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Learn how applying simple user experience principles can boost your website's performance and help your business grow.
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Demystify the world of Search Engine Optimisation (SEO) and learn how to grow your tourism or event website's organic search traffic.
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Learn how to craft engaging stories, plan and analyse content for each platform, and generate high-quality posts.
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Learn how the right booking system can transform your tourism experience’s operations from streamlining processes to maximising bookings.
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Discover how travel distribution can help you reach more potential visitors and grow your business.
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Discover how to pitch to a travel distribution partner and learn about tailoring your messages to different audiences for maximum effect.
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Discover how an online travel agent can increase bookings and profitability for your tourism experience business.
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Explore how thoughtful enhancements can help your tourism experience stand out and generate greater returns through travel distribution.
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Stay ahead of the curve with insights into the latest trends shaping leisure travel and how your business can adapt to meet expectations.
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Learn about the potential of this market by understanding the preferences of these visitors, which channels to use to reach them and further insights.
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Learn about our domestic visitors and what motivates them, and discover the future prospects for domestic tourism.
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Learn about the motivations and travel behaviours of Chinese visitors to Scotland and how to tailor your offer to best meet their expectations.
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Discover the main booking inspirations of European visitors, their preferences while in Scotland and how to leverage these insights to your advantage.
