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  6. How Westend B&B promote Gaelic language and culture

How Westend B&B promote Gaelic language and culture

4 minute read • Last updated: 29 May 2025

Westend Bed and Breakfast is based in the crofting township of Achmore on the Isle of Lewis. Within a short driving distance of the Callanish Stones, it’s a great base to explore the local archaeological landmarks and fascinating ancient Gaelic culture of the Outer Hebrides.

Magaigh Smith and her partner Hamish have been running the business for the last 10 years. Six generations of Magaigh’s mother’s family have lived in Achmore since the village was established in the early 1800s and she is passionate about sharing the Gaelic language and her Hebridean culture with visitors.

Get ideas on adapting your own products from how Magaigh incorporated her love of Gaelic and her heritage into the experiences she offers her customers.

In this article:

  • The personal touch
  • Developing and offering experiences
  • Promoting Gaelic culture

The personal touch

Magaigh is a Gaelic speaker and historian who enjoys facilitating cultural events for her visitors. “We cater for adventurers, artists and culture enthusiasts who are looking to explore the landscape of Lewis and Harris.” 

Magaigh wants to offer her guests a taste of her home with warm hospitality. “We provide a personal welcome, as much local information as possible for our guests' stay, and then are present when they leave. We’re flexible and offer informal arrangements with a healthy self-service breakfast, including eggs from our croft's hen house.”

Developing and offering experiences

Callanish standing stones

Callanish standing stones

© VisitScotland / Paul Tomkins

Offering cultural experiences to guests is a key part of Westend B&B’s business, for example Magaigh has created bespoke tours and events.

“I offer half day tours as a guide to small groups who are interested in the heritage of the island’s indigenous community. I also facilitate weekly cultural events with music called Song & Story in Stornoway.”

She's also currently curating self-guided cycling routes which take in historical archaeological sites, wildlife spots and visits the local community spots.    

In the off season Magaigh works on community projects creating social cultural opportunities for fellow islanders, Gaelic learners and sings with people with Dementia. 

Promoting Gaelic culture

As a native Gaelic speaker and Hebridean cultural enthusiast, Magaigh is always happy to share her knowledge and language with both visitors and locals. As well as running the B&B, she works as a tour guide, researcher and performer of Hebridean cultural word and song.

She has found that there is a growing interest from visitors in local history, heritage and culture.

“The natural environment of the Outer Hebrides offers many unique experiences related to our indigenous culture and traditions. The exquisite quality of light, the beaches, the otters, the golden eagles, unique land ownership patterns, access to sea mammal habitats, archaeological sites and traces of ancient customs are all part of the experience of visiting the Hebrides.”

She began offering online Gaelic learning sessions which became a feature of the business during lockdown. And for Magaigh’s guests she has produced a leaflet “Gaelic Matters for Visitors” that teaches basic Gaelic phases.

Incorporate Gaelic into your business

Gaelic is an important part of Scotland's history and culture, and can offer tourism businesses a unique selling point. Research has shown that visitors come to Scotland to connect with, and learn about their ancestral heritage.

Find out how your business can benefit from incorporating Gaelic into your customer experience.

Scottish Gaelic for businesses

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