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  3. Workshops and networking events

Workshops and networking events

Last updated: 30 July 2026

Our Business Support workshops offer an opportunity to learn about a wide range of topics including, the landscape of travel distribution in a global marketplace, online and offline routes to market, and how to create bookable tourism experiences for different audiences to drive higher yield and year-round business.

Our regional networking sessions give you a chance to discuss growth and development opportunities with other tourism business in your area, gaining valuable ideas and insights that can help your business.

Whether you are an attraction, an experience or an accommodation provider, take a look at our upcoming events and sign up today to find out more.

In this article:

  • Regional events
  • Networking sessions with workshops

Regional events

The exterior of an old museum building. People approach along a cobbled street.

St Mungo Museum of Religious Life and Art

© VisitScotland / Kenny Lam

Glasgow City Region

We are holding a series of three in-person workshops in this region aimed at helping businesses understand the benefits of the wider "Glasgow Plus" proposition, encouraging year-round visitor dispersal and creating a stronger visitor destination.

Latest market insights and introduction to travel distribution

Understanding the routes to market and how the travel trade can support your business.

16 September 2026

12.30pm-3pm

Creating bookable experiences for different target audiences

What visitors and trade partners are looking for, and how to shape offerings that stand out.

29 September 2026

1.30pm-3.30pm

Increasing off-season yield through online booking systems and online travel agents

Practical approaches to boosting revenue during low-demand periods.

28 October 2026

10.30am-1.30pm

All these workshops will be delivered at St. Mungo Museum of Religious Life & Art, 2 Castle Street, Glasgow, G4 0RH.

These events are for businesses based in the Glasgow City Region, representing the eight local authority areas of Glasgow City Council, North Lanarkshire, South Lanarkshire, Renfrewshire, East Renfrewshire, West Dunbartonshire, East Dunbartonshire, and Inverclyde.

There is no charge to attend these workshop events, but as spaces are limited, we do ask you to register your attendance.

Find out more and register for our Glasgow City Region workshops

Networking sessions with workshops

Meet the VisitScotland Business Development team and local tourism teams from your region and connect with fellow businesses from across your area. Discover what other businesses are offering, exchange ideas, and explore opportunities to collaborate and reach new customers from markets.

You’ll hear from local tourism businesses during fireside-style panel discussions. Learn about the challenges they've faced, the successes they've achieved, and the practical lessons they've picked up along the way.

Whether you're looking for fresh ideas, new contacts, or simply want to find out more about what other tourism businesses are doing in your region, come along and be part of the conversation.

Moray Speyside

An ariel shot of a a sandy peninsula with buildings on a clear day. The sea and sky are a bright blue.

Burghead Bay

© VisitScotland

Networking lunch

30 September 2026

11am-1pm 

This networking lunch will offer practical discussion around business collaboration and strengthening the regional visitor proposition, driving higher spend and longer dwell times year-round.

You can opt to continue the day by joining one of these two Business Development workshops:

Latest market insights and introduction to travel distribution

1.30pm-3pm

Understanding the routes to market and how the travel trade can support your business.

Increasing off-season yield through online booking systems and online travel agents

1.30pm-3pm

Explore how an online booking system can increase your sales, and work with online travel agents for additional reach at quieter times.

The networking lunch and workshops will be delivered at The Mansefield Hotel, Elgin, IV30 1NY.

These events are free to attend, but as spaces are limited, we ask that you register your attendance in advance.

Find out more and register for these Moray Speyside events

Forth Valley

A magnificent view of Stirling Castle and The City of Stirling with hills in the background

Stirling Castle and The City of Stirling

© VisitScotland / Kenny Lam

Networking lunch

27 January 2027

12pm-2pm

This networking lunch will offer practical discussion around business collaboration and strengthening the regional visitor proposition, driving higher spend and longer dwell times year-round.

You can opt to continue the day by joining one of these two Business Development workshops:

Latest market insights and introduction to travel distribution

2.30pm-4pm

Understanding the routes to market and how the travel trade can support your business.

Increasing off-season yield through online booking systems and online travel agents

2.30pm-4pm

Explore how an online booking system can increase your sales, and work with online travel agents for additional reach at quieter times.

The networking lunch and workshops will be delivered at Stirling Barracks, Forthside Way, Stirling, FK8 1QZ.

These events are free to attend, but as spaces are limited, we ask that you register your attendance in advance

Save the date: Registration details coming soon

Catch up now on our introductory webinars

Get a headstart for the workshops by catching up on our past webinars. From understanding the travel trade, to online travel agents and booking systems, these sessions provide valuable background knowledge that will help you get even more from the discussions.

Business Essentials: Webinars

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View training and event listings taking place throughout the calendar year. Including networking opportunities, workshops and much more.

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