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  6. Glenegedale House case study

Glenegedale House case study

3 minute read • Last updated: 25 February 2025

Glenegedale is an award-winning guest house situated on Islay and is run by owners Emma and Graeme Clark. Having had successful careers in the hospitality industry, they decided to venture into running a business themselves.

In 2011 they took the opportunity to run Glenegedale House, which was previously owned by Emma’s family and was where she grew up.

In this article:

  • How they got started
  • Their current experience
  • The key to their success

How they got started

Diners in Glenegedale House

Glenegedale House

Don’t be scared of making money.

Emma and Graeme decided to leave their home in Glasgow, move to Islay and refurbish Glenegedale House.  They invested a sum of money into the property and then quickly had to find new income streams.

“Early on we looked at how to grow our revenue and applied for an alcohol licence. This allowed us to sell food and drinks to visitors.” They anticipated this should bring around a third more income for the business.

This extra revenue was critical to support their initial investment on renovation, rent payments, and the subsequent purchase of the property in 2019 at full market value.

Their current experience

Glenegedale ‘Barrel Top’, featuring exceptional Scottish products

Glenegedale ‘Barrel Top’, featuring exceptional Scottish products

© Wild about Argyll / Kieran J Duncan

We tell stories in everything we do. People love it.

What dining experience do you offer guests?

Having previously worked as a regional food tourism ambassador for Scotland Food & Drink, Emma knew what she wanted her visitors to experience. Emma and Graeme committed to using ingredients from the island to give customers an insight into Islay’s natural larder.

“Evening drinks and dining involve pre-booked platters of locally produced charcuterie, smoked fish, and cheeses. They’re presented on whisky barrel tops and served with a selection of Islay malt whiskies and Scottish gins.”

They developed a slow and sociable dining experience, which encouraged interaction between visitors and staff, who explained exactly where the ingredients came from and who produced them.

This helped to establish Glenegedale House as a gourmet destination. Amongst the many awards the business has won, several have been for their food. These awards have helped to add credibility to their offering and generate positive publicity.

What do you do to offer a quality customer experience?

For Emma and Graeme, delivering an exceptional and immersive experience has been a key goal. Every element of the customer experience has been thought through to offer a high-quality, memorable experience, and to offer value.

The service offered is personal with Emma and Graeme meeting and speaking to their visitors. Emma enjoys taking pride in the small touches. “I bake breakfast muffins each morning and discreetly place a brown paper bag on the table for visitors to take the muffins away if they can’t manage them. We often see pictures of the muffins on social media later in the day!”

Staff training is prioritised too, ensuring everyone is well-briefed and equipped to ‘deliver a special experience at every opportunity.’

Do you work with local partners?

Emma believes it important to promote the local destination too. They offer a list of immersive tours and days out which they recommend to visitors. From distillery tours to simple days on the beach, Emma helps the visitors to find activities to get the most from their time on the island.

“It’s important to remember that, sometimes, it is the simplest days that are the most memorable for visitors.”

The key to their success

We want customers to leave feeling they’ve spent their time and money well – they’re our two most precious commodities.

In their 11 years running Glenegedale House, they have increased its income by 11% and their repeat booking rate is now around 65%. This has been achieved through extremely hard work and close attention to detail.

“Each touchpoint has been thought through from the customer’s perspective and we’ve considered how we can make each moment special for visitors.” Even removing wifi from some communal spaces has been a surprise hit, subtly encouraging guests to take the time to enjoy the moment.

The Clarks recommend being very thorough in your planning and costing to deliver the best possible experience and to try and eliminate waste wherever possible.

Visit the Glenegedale house website

Create your own quality food experience

Creating a memorable food experience for customers helps to increase your revenue and boost the local economy. Customers love authentic experiences which tell the story of your business, the local area and Scotland’s history and culture.

Create a new food and drink experience

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