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  6. Glenegedale House case study

Glenegedale House case study

3 minute read • Last updated: 25 February 2025

Glenegedale House, an award-winning guest house on Islay, is run by Emma and Graeme Clark. With backgrounds in hospitality, they transformed Emma's family home into a five-star accommodation renowned for its exceptional dining experiences and personal touches. 
 
Learn how Glenegedale House leveraged local produce, storytelling, and attention to detail to create a memorable guest experience and establish itself as a gourmet destination. 

In this article:

  • How they got started
  • Today
  • The key to their success

How they got started

Diners in Glenegedale House

Glenegedale House

"Don’t be scared of making money."

In 2011, Emma and Graeme left Glasgow to refurbish and run Glenegedale House. 
 
To support their investment and generate additional income, they: 

  • Applied for an alcohol license, allowing them to sell food and drinks to visitors. 
  • Introduced evening platters featuring locally produced charcuterie, smoked fish, and cheeses, served on whisky barrel tops. 

“Early on we looked at how to grow our revenue and applied for an alcohol licence. This allowed us to sell food and drinks to visitors.” – Emma Clark 
 
This strategy was critical in supporting their renovation costs and the eventual purchase of the property in 2019. 

Today

Glenegedale ‘Barrel Top’, featuring exceptional Scottish products

Glenegedale ‘Barrel Top’, featuring exceptional Scottish products

© Wild about Argyll / Kieran J Duncan

"We tell stories in everything we do. People love it."

Creating a unique dining experience

Emma, a former regional food tourism ambassador, was passionate about showcasing Islay's natural larder. Their dining experience includes: 

  • pre-booked platters with local ingredients including charcuterie, smoked fish, and cheeses
  • thoughtful presentation with dishes served on whisky barrel tops
  • pairings with Islay malt whiskies and Scottish gins 
  • storytelling about the origin of each product 

This approach not only delighted guests but also earned them several food awards, enhancing their reputation. 

Delivering exceptional customer service

For Emma and Graeme, delivering an exceptional and immersive experience has been a key goal. They achieve this by: 

  • Personally greeting and interacting with guests. 
  • Adding thoughtful touches, like homemade breakfast muffins for guests to take away. 
  • Ensuring every detail contributes to guest comfort and satisfaction. 
  • Suggesting local itineraries so their visitors get the most of their time on Islay. 
  • Ensuring staff are well-briefed and equipped to deliver exceptional customer service. 

Emma also takes pride in the small touches. “I bake breakfast muffins each morning and discreetly place a brown paper bag on the table for visitors to take the muffins away if they can’t manage them.”

Working with local partners?

Emma believes it important to promote the local destination too by offering recommendations and suggesting itineraries so visitors get the most of their time of Islay. This includes immersive tours and days out from distillery visits to simple days on the beach.

“It’s important to remember that, sometimes, it is the simplest days that are the most memorable for visitors.”

The key to their success

"We want customers to leave feeling they’ve spent their time and money well – they’re our two most precious commodities."

In their 11 years running Glenegedale House, they have increased its income by 11% and their repeat booking rate is now around 65%. This has been achieved through extremely hard work and close attention to detail.

“Each touchpoint has been thought through from the customer’s perspective and we’ve considered how we can make each moment special for visitors.” Even removing wifi from some communal spaces has been a surprise hit, subtly encouraging guests to take the time to enjoy the moment.

The Clarks recommend being very thorough in your planning and costing to deliver the best possible experience and to try and eliminate waste wherever possible.

Visit the Glenegedale house website

Create your own quality food experience

Creating a memorable food experience for customers helps to increase your revenue and boost the local economy. Customers love authentic experiences which tell the story of your business, the local area and Scotland’s history and culture.

Create a new food and drink experience

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