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  5. Active and Outdoor case studies

Active and Outdoor case studies

Find case studies for the active and outdoor sector

Two cyclists on a track cycle past large ruins of a building

Cyclists visit Ruthven Barracks

© VisitScotland / Luigi Di Pasquale

Tourism case studies give insight into businesses that are on a similar journey to yours and can provide invaluable learning opportunities.

In the growing active and outdoor sector, we’ve spoken to businesses that have expertise in a range of relevant areas. They were able to share their insights with us into how you can develop and grow your business.

Get advice on building industry partnerships, the impact of responsible tourism, and working with the travel trade.

Hillgoers case study

Hillgoers offer outdoor experiences across Scotland. They share the steps they’ve taken working with the travel trade to grow their business.

Case study
3 minute read

Go Tweed Valley case study

Go Tweed Valley are a tourism business-led initiative (BID) based in the Borders. Hear how they work with local businesses and develop new products.

Case study
5 minute read

How Mercat Tours support their local community through tourism

Based in Edinburgh, Mercat Tours provide walking history and ghost tours. Hear how they give back to the most isolated communities in Edinburgh.

Case study
4 minute read

Related pages

Active and outdoor sector partners

Partners support Scotland's outdoor tourism with training, funding, and infrastructure to enhance safety and visitor experiences.
Guide
3 minute read

Events and festivals

Create a responsible and successful event with a range of tailored advice and resources developed by EventScotland.

Visitor attractions

Find advice, support and suggestions for the visitor experiences sector covering everything from small community-run museums to hands-on experiences.

Accommodation

Find tailored advice and case studies for the accommodation, self-catering, hotels, small serviced and camping and caravan sectors.

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