Visitor attraction case studies

Find tourism case studies that give insight into other visitor attraction businesses offering invaluable learning opportunities.

A girl looks at a panel from the Great Tapestry of Scotland depicting the building of Forth Rail Bridge — The panels at the Great Tapestry of Scotland
© Great Tapestry of Scotland / Phil Wilkinson

Learning directly from other visitor attractions can be of great benefit to your business. Case studies are a great way to do that, giving insight into how other businesses first started and developed over recent years.

We’ve been speaking to a range of visitor attractions who have shared advice on topics relevant to the sector. Learn about working with the travel trade, how to create online bookable products and the importance of building industry relationships and partnership working.

Case studies

The Great Tapestry of Scotland case study

The Great Tapestry of Scotland is a visitor attraction in Galashiels, Scottish Borders. They’ve developed bookable, travel trade-ready products.

Case study

5 minute read

Murton Trust case study

Murton Farm, Tea Room and Nature Reserve is a successful visitor attraction in Angus. Hear how they’re working with a travel trade partner.

Case study

3 minute read

How Ardardan Estate work with the travel trade

Ardardan is a family run Agri-tourism business in Argyll. They've grown the business by diversifying the farm and working with the travel trade

Case study

4 minute read

How Solsgirth Farm went from dairy to diversity

Solsgirth Farm are an Agritourism business in Clackmannanshire. Find out how they have diversified offering tours, accommodation and more

Case study

4 minute read

How the Scottish Crannog Centre put responsible tourism at its heart

The Crannog Centre has faced challenges but are rebuilding and growing sustainably. Find out how they work in partnership to include everyone.

Case study

9 minute read

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SaltDog Marine case study

Ian Ashton from SaltDog Marine walks us through their transformation from manually handling bookings via Facebook to running an automated system.

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Glengoyne and Rosebank distilleries case study

Liz Gunn, Head of Sales & Marketing, gives an inside look at how the team uses an online booking system to improve the visitor experience and more.

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The Real Mary King’s Close case study

Paul Nixon at Real Mary King’s Close shares how online travel agencies have become an essential part of their ticketing and guest experience strategy.

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Grampian Escapes & Tours case study

Jacqueline van den Akker, head guide and director of Grampian Escapes & Tours, explains how online travel agencies have transformed the company.

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Gallus Pedals case study

Gallus Pedals’ Martin Heaney gives insights into selecting an online booking system that is simple to integrate, cuts down admin, and supports growth.

Related pages

Visitor attractions partners

Partners support Scotland's attractions with funding, training, and resources to enhance visitor experiences and ensure sustainability.

Guide

3 minute read

Making visitor attractions bookable

Find the right online booking system for your experience and make it easier to take and manage customer bookings.

How-to

9 minute read

Visitor attractions - best practice

Find guidance and examples of how to provide a stimulating, high-quality visitor experience with exceptional customer service throughout.

Article

15 minute read

Brown tourist signs

Find out if you’re eligible for a brown tourist sign and how to apply to VisitScotland and the local authority roads department.

How-to

5 minute read

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