Making the decision
Callum explained the decision was an easy one for the team at the Great Tapestry of Scotland. “Many members of the team have extensive experience in tourism and recognise the importance of collaborating with the travel trade to access global markets.”
The team had discussions with VisitScotland, South of Scotland Destination Alliance, tour operators and Destination Marketing Companies (DMCs). “After some initial advice we were confident that our unique and engaging visitor attraction would resonate with visitors, making it a key component of our marketing strategy.”
They knew that securing presence in tour operator brochures not only drives bookings but significantly raises awareness among those planning to visit Scotland.