Tractors tours of the farm at Ardardan Estate
© Ardardan Estate
Sue and her family are proud Scots and love to show visitors the best their region offers. They want to showcase what food and drink Scotland produces. And they also want their visitors to experience the amazing welcome that Scotland is known for.
It wasn’t long before they saw an opportunity to grow the business by working with the travel trade. “We are delighted to work with travel trade partners to reach the right visitors who will enjoy our experience and part of the world.”
How they got started
Ardardan Estate has been working informally with local businesses by running tours for years.
“We found that from feedback from visitors in our busy farm shop and tearoom that there was a demand and that creating a farm experience product would work.”
The next step was developing new products. They wanted to create experiences that showed visitors all they offer at the Estate.
To shape the experience, they:
- took part in excursions to research different types of tours
- spoke to as many people as possible to understand the best approach
- developed the ‘Highland Coo with a View’ experience
“This is a brilliant insight into our farm incorporating a tour on our tractor & trailer to meet our cows, other animals on the farm and get brilliant pictures with our amazing natural landscape backdrop.”
Sue also highlighted the role of food and drink in the experience:
“Food is a huge part of everything we do at Ardardan so we are delighted to be able to treat all guests to breakfast on arrival and enjoy a browse around our farm and gift shop too.”
