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  5. Events and festivals case studies

Events and festivals case studies

Our events case studies offer insights into effective event organisation.

Opening event at Edinburgh International Festival

© VisitScotland/Kenny Lam

Case studies are a great way to learn directly from tourism businesses that are following a similar journey to your business. We’ve spoken with a range event and festival organisers who have shared valuable insights across several different areas.

Learn about the steps they took from how they got started to the different ways they’re improving and growing their events.

Get advice on people volunteering at your event, working with the local community and improving the accessibility of your event.

The Tall Ships Races Aberdeen 2025

In our series of videos, we caught up with Stephen O’Neill, Event Operations Lead, and Emma Wadee, Project Manager for Tall Ships Aberdeen 2025, to learn about their approach to engaging such a large and diverse workforce for this major event.

Working with volunteers

A crowd of people looking at a large stage are seen from the rear.

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Tall Ships 2025

© VisitScotland / Kenny Lam

Emma Wadee, Project Manager, explains how early recruitment and strong community engagement led to over 1,500 applications for just 300 volunteer roles. She highlights the importance of accessibility, ensuring people of all ages and backgrounds could take part, and outlines how partnerships with local charities provided additional support through buddy systems.

If you’re planning an event, this video offers valuable insights into creating a volunteer programme that is inclusive, engaging and impactful, from recruitment and communication to welfare and retention.

Working with event contractors and suppliers

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The Tall Ships Races 2025

Stephen O’Neill, Event Operations Lead, explains how early planning was essential to identifying key roles, addressing skills gaps, and securing specialist expertise across production, site management and health and safety.

He discusses the importance of early procurement in the fast-paced and agile nature of the events industry, and how engaging contractors early and offering clear, transparent briefs is vital.

The video also offers insights into the importance of professional networks and relationships and strong partnerships when delivering collaborative, multi-agency events.

Engaging and managing a core event team

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The Tall Ships Races 2025

This video looks at how early workforce planning and securing specialist expertise across areas such as production, site management and health and safety were essential to delivering a complex event.

From managing scope and maintaining budget control to embedding a positive and inclusive team culture, Stephen and Emma discuss how keeping clear objectives at the centre of decision-making helped the event stay aligned to the original vision and ensured a high-quality experience.

Hear how a strong and collaborative core team helped deliver one of north-east Scotland’s largest maritime events.

Planning for a ready and resilient event

Contingency planning – expert advice from Claire Miller

Find expert event contingency planning advice from Claire Miller, Senior Manager for Event and Public Space Operations at City of Edinburgh Council.

Article
6 minute read

Creating inclusive events

How TRNSMT Festival strives to be accessible for all

TRNSMT Festival is an annual three day music event held in Glasgow Green. They are working to make the event accessible for all.

Case study
9 minute read

How Dundee Pride creates inclusive opportunities and positive community impact

Dundee Pride celebrates equality at Slessor Gardens, creating a safe, inclusive space for LGBTQ+ people and allies and building community year-round.

Case study
5 minute read

Involving the local community

The value of volunteers to Wigtown Book Festival's success

Learn about Wigtown Book Festival and the importance of volunteers in their event delivery.

Case study
4 minute read

Stirling Highland Games and their role in the community

Stirling Highland Games is an annual event attracting over 8000 visitors, find out about the festival and how they work with the local community.

Case study
4 minute read

Related pages

Working with event partners

Find out more about working with partners for support on funding, planning and delivering events.
Article
10 minute read

Events health and safety

Find out more about legislation for organising an event in Scotland including licensing, permissions, insurance, policing and more.
Article
7 minute read

Inclusive and accessible events

Find out more about the importance of social inclusion and how you can make your event more accessible and enjoyable for all.
Article
5 minute read

Events workforce

A strong, supported workforce is key to safe, successful events. Learn how to plan, recruit and manage staff, contractors and volunteers fairly.
Guide
10 minute read

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