Digital Tourism Scotland / Matt Davis
VisitScotland Business Support Hub
From developing your digital channels to improving customer experience, find everything you need to improve and grow your tourism or events business.
Advice and support
All the latest support and tailored recommendations for your industry.
Start your business
Essential tools to help you launch successfully including pricing strategies and legislation advice.
Improve your business
Deliver quality experiences with customer insights and trends, accessibility and service excellence.
Promote your business
Boost visibility through engaging content, social media and marketing partnerships.
Grow your business
Develop new products, secure funding and expand with expert advice.
Sustainability
Sustainably grow your tourism or events business with actionable green strategies.
Support by sector
Find tailored advice and case studies for accommodation, active and outdoor, events and festivals, food and drink and visitor attraction sectors.
What's new
Find any new business support, advice or case studies.
Setting product standards
Set, share and maintain your product standards to exceed customer expectations and continually improve your business.
How to reach new visitor markets
Understand the visitor markets and work out how to target them with your marketing.
Scottish Thistle Awards
Shout about your achievements and celebrate your successes by entering the Scottish Thistle Awards now.
Sell through travel partners
Get set up to sell through online travel agents, tour operators and more.
VisitScotland Connect
© Newsline Media
Attracting new customers
Understand how working with a distribution partner is different to selling directly to customers, and how you can find the right partner for your business.
Our series of practical articles and videos will help you prepare your product and pitch it to a distribution partner.
Develop your digital skills
Inspire and engage customers on your digital marketing channels.
Manage your website
Find out what makes a good accessible website including key pages and booking systems, and how you can develop and improve this digital channel.
Improve your website user experience
Find out how creating a good user experience (UX) can positively impact your business and get tips on improving your website's UX and accessibility.
Manage your social media accounts
Find out how to use social media to share information about your business and inspire people to come and visit you.
Search engine optimisation guide
Find out what search engine optimisation is and how to improve it on your tourism or event website.
