A hot tub spa with a view.
Prior to the advent of social media, the business was originally run by Josh’s parents. When platforms such as Facebook arrived, they opened up new opportunities for advertising. But it wasn’t until Josh and his siblings became more involved, that the benefits of posting on social media could be fully grasped.
“We were able to take on that role as we had the time to do it and had a better understanding of how it worked and what trends were popular.
“At the start our posting was a bit random - we basically just posted what we wanted. However, we have learnt through both experience and research on how to advertise our product and I think we now have quite a good understanding of what works and what doesn’t.”
Josh went on to explain the benefit they saw from embracing more recent platforms.
“A big thing that helped us was that we saw an opportunity on TikTok. We found that platform had a much higher propensity for videos to go viral even when the accounts posting the videos don’t have that many followers, and growth in general on TikTok seemed to be much quicker than other platforms.”
